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Field Guide To Case Study Research In Businesstobusiness Marketing And Purchasing Arch G Woodside Hugh Pattinson Roger Marshall

  • SKU: BELL-51308930
Field Guide To Case Study Research In Businesstobusiness Marketing And Purchasing Arch G Woodside Hugh Pattinson Roger Marshall
$ 31.00 $ 45.00 (-31%)

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Field Guide To Case Study Research In Businesstobusiness Marketing And Purchasing Arch G Woodside Hugh Pattinson Roger Marshall instant download after payment.

Publisher: Emerald Publishing Limited
File Extension: PDF
File size: 4.11 MB
Pages: 305
Author: Arch G. Woodside; Hugh Pattinson; Roger Marshall
ISBN: 9781784410797, 1784410799
Language: English
Year: 2014

Product desciption

Field Guide To Case Study Research In Businesstobusiness Marketing And Purchasing Arch G Woodside Hugh Pattinson Roger Marshall by Arch G. Woodside; Hugh Pattinson; Roger Marshall 9781784410797, 1784410799 instant download after payment.

This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.

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