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Financial Information And Brand Value Reflections Challenges And Limitations Sandra Rmadisad

  • SKU: BELL-46553466
Financial Information And Brand Value Reflections Challenges And Limitations Sandra Rmadisad
$ 31.00 $ 45.00 (-31%)

4.3

38 reviews

Financial Information And Brand Value Reflections Challenges And Limitations Sandra Rmadisad instant download after payment.

Publisher: Wiley-ISTE
File Extension: PDF
File size: 3.61 MB
Pages: 181
Author: Sandra Rmadi-Saïd, Yves-Alain Ach
ISBN: 9781786305671, 1786305674
Language: English
Year: 2021

Product desciption

Financial Information And Brand Value Reflections Challenges And Limitations Sandra Rmadisad by Sandra Rmadi-saïd, Yves-alain Ach 9781786305671, 1786305674 instant download after payment.

The brand is the companyÂs most important asset. In their financial statements, companies are faced with a lack of accounting recognition for the brands they have created, and value recognition for the brands they have acquired. This book studies the nature, characteristics and determinants of brand information published in companies annual and financial reports. It presents case studies on the methods of evaluating and developing brands, and analyzes annual reports published by listed companies, whose brands appear in international rankings. It reflects on the inadequacy of information and disclosed data to demonstrate the value of brands and the need to ensure that more reliable and relevant financial information is available to investors. Financial Information and Brand Value goes beyond the simple application of conceptual frameworks in order for the reader to master the practices related to brand valuation.

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