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ISBN 10: 1581154011
ISBN 13: 9781581154016
Author: Susan Abbott
This savvy resource helps artists and art professionals generate the publicity that keeps their artwork and business in the public spotlight. Provided are practical tools for attracting the media's attention and building bridges between artists, their galleries, and collectors, and between museums and their audiences. This new edition provides the latest word on new art markets; how to research the Internet, build a Website, and launch e-mail publicity campaigns.
Chapter One: Why Publicity?
Chapter Two: Your Marketing Plan
Chapter Three: Public Relations Primer
Chapter Four: Basic Publicity Tools
Chapter Five: Working with Print Media
Chapter Six: Working with Television and Radio
Chapter Seven: Creating and Using a Web Presence for Publicity
Chapter Eight: Using the World Wide Web as a Publicity Tool
Chapter Nine: Preparing a Press Release
Chapter Ten: Writing a Press Release
Chapter Eleven: Producing a Press Release
Chapter Twelve: Planning Exhibition Publicity
Chapter Thirteen: The Exhibition Press Release and Announcement
Chapter Fourteen: Publicity Tips for Individual Artists
Chapter Fifteen: Be Not Overwhelmed
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Tags: Susan Abbott, Art, Publicity, Complete, Galleries
