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Free Revealing How Firms Can Profit From Being Open Oliver Alexy

  • SKU: BELL-1772882
Free Revealing How Firms Can Profit From Being Open Oliver Alexy
$ 31.00 $ 45.00 (-31%)

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Free Revealing How Firms Can Profit From Being Open Oliver Alexy instant download after payment.

Publisher: Gabler Verlag
File Extension: PDF
File size: 2.31 MB
Pages: 214
Author: Oliver Alexy
ISBN: 9783834914750, 3834914754
Language: English
Year: 2009

Product desciption

Free Revealing How Firms Can Profit From Being Open Oliver Alexy by Oliver Alexy 9783834914750, 3834914754 instant download after payment.

The concept of "free revealing" describes the continually growing practice of companies that release results of their innovation processes to the public rather than patenting them or keeping them secret. Using the example of corporate OSS engagement, Oliver Alexy shows how this practice can be carried out both effectively and efficiently by companies. He evaluates potential advantages and disadvantages from the viewpoint of top management and company employees to understand how this practice diffuses within the corporation, and who is likely to support it. Simultaneously, the author demonstrates how corporate processes can be designed to increase the odds of success of free revealing.

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