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From Art To Marketing The Relevance Of Authenticity To Contemporary Consumer Culture Marta Massi

  • SKU: BELL-48172142
From Art To Marketing The Relevance Of Authenticity To Contemporary Consumer Culture Marta Massi
$ 31.00 $ 45.00 (-31%)

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From Art To Marketing The Relevance Of Authenticity To Contemporary Consumer Culture Marta Massi instant download after payment.

Publisher: Palgrave Macmillan
File Extension: PDF
File size: 3.12 MB
Pages: 160
Author: Marta Massi
ISBN: 9783030170073, 3030170071
Language: English
Year: 2023

Product desciption

From Art To Marketing The Relevance Of Authenticity To Contemporary Consumer Culture Marta Massi by Marta Massi 9783030170073, 3030170071 instant download after payment.

Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, From Arts to Marketing is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally.

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