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From Assets To Profits Competing For Ip Value And Return Berman Bruce

  • SKU: BELL-3258218
From Assets To Profits Competing For Ip Value And Return Berman Bruce
$ 31.00 $ 45.00 (-31%)

5.0

20 reviews

From Assets To Profits Competing For Ip Value And Return Berman Bruce instant download after payment.

Publisher: Wiley
File Extension: PDF
File size: 1.54 MB
Author: Berman Bruce
ISBN: 9780470225387, 0470225386
Language: English
Year: 2011

Product desciption

From Assets To Profits Competing For Ip Value And Return Berman Bruce by Berman Bruce 9780470225387, 0470225386 instant download after payment.

Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.

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