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EbookBell Team
4.0
6 reviews"This book provides keen insight to years of study in the world of franchising, meaningful to franchisor and franchisee alike. It is excellent reading for any and all considering taking a franchise concept to market."–-David Kearsley, former President of Blue Rhino Consumer Products, LLC
"Finally, a concise, authoritative and extremely well-written book for companies thinking about franchising their business. Shane's 10-years studying what makes some franchisors successful and others fail are brought to fruition with 11 salient and proven rules that will greatly enhance the chances for success. Absolutely essential reading for anyone considering franchising his or her business."–-Rob Bond, Founder of worldfranchising. com and Publisher of Sourcebook Publications.
"Dr. Shane has authored a masterful and ground-breaking text on franchising. Substantiated with extensive, penetrating research and scholarly analysis, Dr. Shane manages to convey this important information in a clear, concise, and entertaining fashion. This text is a must read for all franchisors and prospective franchisors."–-Joseph Y. Adler, Vice-Chair, Franchise & Distribution Group, Davis & Company
For businesses seeking new paths to growth, franchising offers immense promise–-and unique risks and pitfalls. All too often, decisions about whether and how to franchise are made based on anecdotal or unrealistic information. This book brings together the field's best research, helping you to decide whether to franchise, to understand the key factor associated with long-term success, and to build systems that work for franchisor and franchisee alike.
