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From Marking Products To Marketing Brands 2025th Edition Ross D Petty

  • SKU: BELL-230200062
From Marking Products To Marketing Brands 2025th Edition Ross D Petty
$ 31.00 $ 45.00 (-31%)

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From Marking Products To Marketing Brands 2025th Edition Ross D Petty instant download after payment.

Publisher: Palgrave Macmillan
File Extension: PDF
File size: 7.46 MB
Pages: 189
Author: Ross D. Petty
ISBN: 9783031767777, 3031767772
Language: English
Year: 2025
Edition: 2025

Product desciption

From Marking Products To Marketing Brands 2025th Edition Ross D Petty by Ross D. Petty 9783031767777, 3031767772 instant download after payment.

This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality that there is little emphasis on promoting the branded products themselves. Central to this evolution is the development and protection of brand identifiers, such as names, logos, and more, as well as the development of registration and conflict-resolution systems to resolve disputes regarding brand identifier similarities.

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