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Frontiers In Product Innovation Strategy Predicting Market Outcomes And Creating Winning Products For A People And Planetfriendly Future Diana Derval

  • SKU: BELL-50364766
Frontiers In Product Innovation Strategy Predicting Market Outcomes And Creating Winning Products For A People And Planetfriendly Future Diana Derval
$ 31.00 $ 45.00 (-31%)

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Frontiers In Product Innovation Strategy Predicting Market Outcomes And Creating Winning Products For A People And Planetfriendly Future Diana Derval instant download after payment.

Publisher: Springer
File Extension: PDF
File size: 5.14 MB
Pages: 136
Author: Diana Derval
ISBN: 9783031258220, 3031258223
Language: English
Year: 2023

Product desciption

Frontiers In Product Innovation Strategy Predicting Market Outcomes And Creating Winning Products For A People And Planetfriendly Future Diana Derval by Diana Derval 9783031258220, 3031258223 instant download after payment.

The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive). A comprehensive review of the latest breakthroughs - from behavioral science to sustainable practices - sheds a new light on product innovation management allowing brands and teams to develop daring yet low-risk innovation strategies, while increasing their positive impact on people and planet.

Readers will particularly benefit from the self-paced online video-based learning modules provided with the innovative Book+Course format.

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