Fundraising For Beginners Essential Procedures For Getting A Fundraising Program Up And Running Scott C Stevenson by Scott C. Stevenson 9781118693124, 9781118704264, 1118693124, 1118704266 instant download after payment.

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations establish effective fundraising programs. This resource provides useful information to produce winning fundraising plans, build mailing lists, effectively manage records, produce direct mail appeals, solicit major gifts, and more.

Important topics covered include:

• Expanding an organization’s donor base
• Researching donor prospects
• First time fundraising efforts
• Annual operational plans
• Fundraising evaluation
• Building a mailing list
• Solicitation calls
• Phonathons
• Board gifts
• Direct mail appeals
• Special events
• Call reports
• Attracting new donors
• Donor communication
• Fundraising presentations
• Planned giving
• Grant seeking

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Content:
Chapter 1 Your Frame of Mind is Key to Success (pages 4–6):
Chapter 2 Develop a Plan of Action (pages 7–11):
Chapter 3 Define, Develop and Manage Your Database (pages 12–15):
Chapter 4 Build Board Support (pages 16–19):
Chapter 5 Position Yourself for Solicitation Success (pages 20–23):
Chapter 6 Profitable Direct Mail Ideas (pages 24–29):
Chapter 7 Connecting with Donors and would?be Donors by Phone (pages 30–34):
Chapter 8 Face?to?Face Asks: Cornerstone of Fundraising Success (pages 35–40):
Chapter 9 Special Events Garner Annual Giving Support (pages 41–45):
Chapter 10 Key Strategies to Realize Major Gifts (pages 46–49):
Chapter 11 Planned Giving 101 (pages 50–55):