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Gaining Momentum Managing The Diffusion Of Innovations Series On Technology Management Vol 15 Joe Tidd

SKU: BELL-2372940

$ 31.00 ~~$ 45.00~~ (-31%)

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Gaining Momentum Managing The Diffusion Of Innovations Series On Technology Management Vol 15 Joe Tidd instant download after payment.

Publisher: Imperial College Press

File Extension: PDF

File size: 1.48 MB

Pages: 446

Author: Joe Tidd

ISBN: 9781848163546, 1848163541

Language: English

Year: 2010

Product desciption

Gaining Momentum Managing The Diffusion Of Innovations Series On Technology Management Vol 15 Joe Tidd by Joe Tidd 9781848163546, 1848163541 instant download after payment.

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.