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5.0
28 reviewsScientific, commercial, ethical or political perspectives each have their own discourse, with differing styles of argument, metaphors, analogies and word choices. When they are mixed together, either inadvertently or on purpose, this can lead to dramatic misunderstanding and disagreement. By carefully examining the language used by key players in the arena, from the media to politicians, supermarkets, biotech corporations and scientists, Guy Cook analyses critically the effects of their arguments on both policy and opinion.
Written in a clear, accessible style and drawing on illustrative examples, Genetically Modified Language is an insightful look at how language shapes, and can be used to manipulate, our opinions.
Guy Cook is Professor of Applied Linguistics at the University of Reading. He has published widely on discourse analysis and the teaching of language and literature. His previous books include Dismurse (1989), Discourse and Literature (1994), Language Play, Language Learning (2000) and The Discourse of Advertising (second edition, 2001).
