Getting Down to Business An Agenda for Corporate Social Innovation 1st Edition by Rachel Jupp ISBN 1841800511 9781841800516 by Rachel Jupp 1841800511 instant download after payment.

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ISBN 10: 1841800511 
ISBN 13: 9781841800516
Author:  Rachel Jupp

Companies can make a major contribution to their community by doing the thing they do best - innovating. Instead of treating corporate responsibility (CSR) as a bolt-on reputation management issue, companies should direct human resources from their core business to developing innovative solutions to social problems.

The public sector should not see corporate social innovation (CSI) as a form of back-door privatisation. It is precisely where companies are not core service providers that they have the space to develop new approaches to intractable social problems, as the case studies examined in this report show. By placing the emphasis on corporate social innovation, companies can initiate community projects without fear of ending up as a public service provider if the project succeeds. They should focus on experimentation, not provision.

'The more superficial arguments for using business expertise in government and public service delivery have run into the sand. Public-private partnerships do not automatically create a more efficient use of resources. But the Government does need a stream of ideas and corporate social innovation could be a major supplier of new thinking'

After conducting an in-depth analysis of successful CSI projects, Rachel Jupp produces a set of key recommendations aimed at developing an innovative approach to social programmes. They include:

Creating structured opportunities for key employees to become involved in CSI projects;

Establishing sabbatical and exchange programmes to allow employees to learn about social innovation;

Focusing project assessment on the social benefits rather than impact on corporate reputation;

Creating a business social innovation tax credit for investors in social innovation

Getting Down to Business An Agenda for Corporate Social Innovation 1st Table of contents:

Part I: The Strategic Case for Corporate Social Innovation

• Chapter 1: From CSR to CSI: Evolving the Corporate Role
  • A Brief History of Corporate Social Responsibility (CSR)
  • Limitations of Traditional CSR and Philanthropy
  • The Genesis of Social Innovation: Drivers and Definitions
  • The Unique Contribution of Corporate Social Innovation
• Chapter 2: The Business Imperative: Value Creation Through Social Impact
  • New Markets and Customer Segments: The Base of the Pyramid and Beyond
  • Enhanced Brand Reputation and Trust
  • Attracting, Retaining, and Motivating Top Talent
  • Driving Operational Efficiencies and Cost Savings
  • Risk Mitigation and License to Operate
• Chapter 3: Redefining Competitive Advantage in the 21st Century
  • Innovation as a Core Competency for Social Impact
  • Building Resilient Business Models
  • Leveraging Core Competencies for Social Good
  • Measuring Impact and Proving Business Value

Part II: Designing and Implementing Corporate Social Innovation

• Chapter 4: Leadership for Social Innovation: Vision, Culture, and Governance
  • The Role of the CEO and Senior Leadership
  • Building a Culture of Innovation and Purpose
  • Integrating Social Innovation into Organizational Strategy
  • Governance Structures and Accountability for Social Impact
• Chapter 5: Identifying Opportunities: Social Needs as Market Drivers
  • Mapping Social Challenges and Untapped Needs
  • Design Thinking and Human-Centered Approaches to Social Problems
  • Market Research in Underserved Communities
  • From Problem to Prototype: Idea Generation for Social Solutions
• Chapter 6: Developing Innovative Solutions: Products, Services, and Business Models
  • Product and Service Innovation for Social Impact
  • New Business Models for Inclusivity and Sustainability
  • Leveraging Technology for Scale and Reach
  • Prototyping, Testing, and Iteration in a Social Context
• Chapter 7: Building Partnerships for Systemic Change
  • The Power of Collaboration: NGOs, Governments, Startups, and Communities
  • Forming Effective Cross-Sector Partnerships
  • Shared Goals, Shared Resources, Shared Risks
  • Navigating Different Organizational Cultures

Part III: Sustaining and Scaling Corporate Social Innovation

• Chapter 8: Funding and Financing Social Innovation
  • Internal Resource Allocation and Budgeting
  • Impact Investing and Blended Finance
  • Leveraging Public Funding and Grants
  • Creating Sustainable Revenue Models for Social Ventures
• Chapter 9: Measuring Impact and Driving Accountability
  • Defining Metrics for Social and Business Value
  • Tools and Frameworks for Impact Measurement (e.g., SROI, B Impact Assessment)
  • Reporting and Communicating Impact Effectively
  • Learning and Adapting from Results
• Chapter 10: Scaling Social Innovation: From Pilot to Pervasive Impact
  • Strategies for Scaling Social Solutions (e.g., Replication, Adaptation, Diffusion)
  • Addressing Regulatory and Policy Barriers to Scale
  • Building Ecosystems for Social Innovation
  • The Role of Advocacy and Thought Leadership
• Chapter 11: Overcoming Challenges and Building Resilience
  • Internal Resistance and Silos
  • Managing Risk in Social Innovation
  • Ethical Dilemmas and Unintended Consequences
  • Learning from Failure and Adapting Strategies

Part IV: The Future of Business and Society

• Chapter 12: The Future of Corporate Social Innovation: Trends and Horizons

  • Emerging Technologies (AI, Blockchain) and Their Social Implications
  • The Role of Purpose-Driven Organizations
  • Policy and Regulatory Environments Supporting CSI
  • The Evolution of Investor Expectations

• Conclusion: A Call to Action – Making Social Innovation Your Business

  • Recap of Key Principles
  • Steps for Getting Started
  • The Transformative Potential for Business and Society

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