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Getting Started With Conjoint Analysis Strategies For Product Design And Pricing Research 2nd Edition Bryan K Orme

  • SKU: BELL-4419890
Getting Started With Conjoint Analysis Strategies For Product Design And Pricing Research 2nd Edition Bryan K Orme
$ 31.00 $ 45.00 (-31%)

4.4

52 reviews

Getting Started With Conjoint Analysis Strategies For Product Design And Pricing Research 2nd Edition Bryan K Orme instant download after payment.

Publisher: Research Publishers, LLC
File Extension: PDF
File size: 7.79 MB
Pages: 228
Author: Bryan K Orme
ISBN: 9780972729772, 0972729771
Language: English
Year: 2009
Edition: 2

Product desciption

Getting Started With Conjoint Analysis Strategies For Product Design And Pricing Research 2nd Edition Bryan K Orme by Bryan K Orme 9780972729772, 0972729771 instant download after payment.

This is an OUTSTANDING, EASY TO READ introduction to conjoint analysis that works for both INDUSTRY and ACADEMICS. Orme provides an excellent balance of theoretical and practical information with the basis established on a conjoint application that can be understood by anyone. The second edition adds an essential glossary of terms that is critical when using and applying conjoint analysis. It's a MUST BUY for anyone who is interested in understanding what conjoint is and how to do it, as well as for those who have been "sold" a conjoint study and need to understand what it means.

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