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Getting The Bugs Out The Rise Fall And Comeback Of Volkswagen In America 1st David Kiley

Name: Getting The Bugs Out The Rise Fall And Comeback Of Volkswagen In America 1st David Kiley
SKU: BELL-2142790
Price: 31.00 USD
Availability: InStock
Rating: 4.4 (102 reviews)

SKU: BELL-2142790

$ 31.00 ~~$ 45.00~~ (-31%)

4.4

102 reviews

Getting The Bugs Out The Rise Fall And Comeback Of Volkswagen In America 1st David Kiley instant download after payment.

Publisher: John Wiley & Sons

File Extension: PDF

File size: 1.03 MB

Pages: 321

Author: David Kiley

ISBN: 0471403938, 9780471263043, 9780471403937, 0471263044

Language: English

Year: 2001

Edition: 1st

Product desciption

Getting The Bugs Out The Rise Fall And Comeback Of Volkswagen In America 1st David Kiley by David Kiley 0471403938, 9780471263043, 9780471403937, 0471263044 instant download after payment.

This is the informative story of the rise, fall, and re-birth of Volkswagen - both the company and the car. An auto industry expert and experienced journalist explains how VW lost its focus for decades and then regained it through a better understanding of its core market, savvy marketing, advertising, and solid manufacturing and design. The book also captures the affection of people who love the advertisements, the cars, and the spirit of the company, with great inserts.