Most ebook files are in PDF format, so you can easily read them using various software such as Foxit Reader or directly on the Google Chrome browser.
Some ebook files are released by publishers in other formats such as .awz, .mobi, .epub, .fb2, etc. You may need to install specific software to read these formats on mobile/PC, such as Calibre.
Please read the tutorial at this link: https://ebookbell.com/faq
We offer FREE conversion to the popular formats you request; however, this may take some time. Therefore, right after payment, please email us, and we will try to provide the service as quickly as possible.
For some exceptional file formats or broken links (if any), please refrain from opening any disputes. Instead, email us first, and we will try to assist within a maximum of 6 hours.
EbookBell Team
5.0
28 reviews
ISBN 10: 047010029X
ISBN 13: 9780470100295
Author: John Hallward
Acknowledgments
About the Author, and Why "Gimme!"
Introduction
Chapter 1. Problems in (Marketing) Paradise
Chapter 2. Marketers' Response
Chapter 3. The Consequences of Our Genetic Evolution
Chapter 4. Mechanics of the Brain
Chapter 5. Processing Our Senses
Chapter 6. Putting Memory to Work
Chapter 7. The Important Role of Emotions
Chapter 8. Beyond Emotions—to Attitudes
Chapter 9. Beyond Attitudes—to Motivation
Chapter 10. Gimme! Gimme!
Chapter 11. Emoti-Suasion
Chapter 12. Learning from Ipsos Consumer Research
Chapter 13. 35 Lessons Learned
Chapter 14. Closing Thoughts
Glossary
Bibliography
Index
the ten most successful marketing campaigns of all time
one of the many ways in which marketing benefits
only large corporations have been successful in measuring
qualities of a great marketer
what makes a successful marketing strategy
Tags: John Hallward, Human, Gimme
