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Gimme The Human Nature Of Successful Marketing 1st Edition John Hallward

  • SKU: BELL-2108636
Gimme The Human Nature Of Successful Marketing 1st Edition John Hallward
$ 31.00 $ 45.00 (-31%)

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Gimme The Human Nature Of Successful Marketing 1st Edition John Hallward instant download after payment.

Publisher: Wiley
File Extension: PDF
File size: 3.15 MB
Pages: 239
Author: John Hallward
ISBN: 047010029X
Language: English
Year: 2007
Edition: 1

Product desciption

Gimme The Human Nature Of Successful Marketing 1st Edition John Hallward by John Hallward 047010029X instant download after payment.

In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.

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