Giving Type Meaning Context And Craft In Typography Mia Cinelli by Mia Cinelli 9781350256415, 9781350255838, 9781350255852, 9781350255845, 1350256412, 1350255831, 1350255858, 135025584X instant download after payment.

When we encounter type, how do we understand what it means? How is the tone of type influenced by how it is set, when it is made, and where it exists? What part does visual language play? Considering social, spatial, and temporal contexts, this text informs and inspires students, educators and professionals looking to engage more deeply with the type they use and see. Featuring case studies, diverse typographic practices, and interviews with practicing artists and designers, Giving Type Meaning serves to inform how and why we understand what type says. The book includes: - The importance of cultural and social values and context - Using visual, gestural and physical space - How time impacts type – looking at both historical context and using time as a medium - A wide range of non-Latin examples from Kanji characters, Thai scripts, Devanagari scripts to Arabic calligraphy Written for intermediate and advance typography students.