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Global And Transnational Business Strategy And Management 2nd Edition George Stonehouse

Name: Global And Transnational Business Strategy And Management 2nd Edition George Stonehouse
SKU: BELL-2098112
Price: 31.00 USD
Availability: InStock
Rating: 4.8 (64 reviews)

SKU: BELL-2098112

$ 31.00 ~~$ 45.00~~ (-31%)

4.8

64 reviews

Global And Transnational Business Strategy And Management 2nd Edition George Stonehouse instant download after payment.

Publisher: Wiley

File Extension: PDF

File size: 2.96 MB

Pages: 495

Author: George Stonehouse, David Campbell, Jim Hamill, Tony Purdie

ISBN: 0470851260

Language: English

Year: 2004

Edition: 2

Product desciption

Global And Transnational Business Strategy And Management 2nd Edition George Stonehouse by George Stonehouse, David Campbell, Jim Hamill, Tony Purdie 0470851260 instant download after payment.

In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.