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Global Diversity Winning Customers And Engaging Employees Within World Markets Ernest Gundling

  • SKU: BELL-2121528
Global Diversity Winning Customers And Engaging Employees Within World Markets Ernest Gundling
$ 31.00 $ 45.00 (-31%)

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Global Diversity Winning Customers And Engaging Employees Within World Markets Ernest Gundling instant download after payment.

Publisher: Nicholas Brealey Boston
File Extension: PDF
File size: 5.45 MB
Pages: 345
Author: Ernest Gundling, Anita Zanchettin
ISBN: 190483809X
Language: English
Year: 2006

Product desciption

Global Diversity Winning Customers And Engaging Employees Within World Markets Ernest Gundling by Ernest Gundling, Anita Zanchettin 190483809X instant download after payment.

Mastering global business requires leaders and managers to understand the differences within countries as well as between them. Drawing on the authors' years of hands-on experience, Global Diversity: Winning Customers and Engaging Employees within World Markets explores each country in depth, with particular attention paid to cultures-within-cultures and recommendations for developing employees and realizing local market opportunities. It presents the key cultural issues in eight major markets, including China, Egypt, India, Japan, Mexico, Russia, the UK and the U.S.

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