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Global Marketing A Decisionoriented Approach 5th Edition 5th Edition Svend Hollensen

Name: Global Marketing A Decisionoriented Approach 5th Edition 5th Edition Svend Hollensen
SKU: BELL-2472238
Price: 31.00 USD
Availability: InStock
Rating: 5 (30 reviews)

SKU: BELL-2472238

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

30 reviews

Global Marketing A Decisionoriented Approach 5th Edition 5th Edition Svend Hollensen instant download after payment.

Publisher: Prentice Hall

File Extension: PDF

File size: 22.09 MB

Pages: 800

Author: Svend Hollensen

ISBN: 9780273726227, 9780273726272, 0273726226, 0273726277

Language: English

Year: 2010

Edition: 5

Product desciption

Global Marketing A Decisionoriented Approach 5th Edition 5th Edition Svend Hollensen by Svend Hollensen 9780273726227, 9780273726272, 0273726226, 0273726277 instant download after payment.

The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.