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Global Sport Sponsorship John M Amis T Bettina Cornwell

Name: Global Sport Sponsorship John M Amis T Bettina Cornwell
SKU: BELL-1384812
Price: 31.00 USD
Availability: InStock
Rating: 4.8 (14 reviews)

SKU: BELL-1384812

$ 31.00 ~~$ 45.00~~ (-31%)

4.8

14 reviews

Global Sport Sponsorship John M Amis T Bettina Cornwell instant download after payment.

Publisher: Berg Publishers

File Extension: PDF

File size: 2.33 MB

Pages: 291

Author: John M. Amis, T. Bettina Cornwell

ISBN: 9781845200800, 1845200802

Language: English

Year: 2005

Product desciption

Global Sport Sponsorship John M Amis T Bettina Cornwell by John M. Amis, T. Bettina Cornwell 9781845200800, 1845200802 instant download after payment.

Estimated to have an annual worth of $24.8 billion dollars, the global sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. This text provides a comprehensive, multi-disciplinary analysis of this relationship. Topics covered include the strategic nature of global sport sponsorship; the role of celebrities in global advertising; the utilization of sponsorship in the construction of global alliances; and more.