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Global Strategy Mike W Peng

SKU: BELL-56399422

$ 31.00 ~~$ 45.00~~ (-31%)

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Global Strategy Mike W Peng instant download after payment.

Publisher: Cengage

File Extension: PDF

File size: 15.1 MB

Author: Mike W. Peng

ISBN: 9780357512364, 0357512367

Language: English

Year: 2021

Product desciption

Global Strategy Mike W Peng by Mike W. Peng 9780357512364, 0357512367 instant download after payment.

The world�s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today�s time-starved students in mind -- present current topics in every chapter.
ISBN : 9780357512364