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28 reviewsGlobal developments and economic reforms have drastically changed the business environment. The international environment has become an increasingly relevant force influencing strategic decisions. Many companies are orienting/re-orienting themselves to internationalization/transnationalisation.
There has been a tremendous increase in the number of institutes offering courses in the broad area of international business, in order to cater to the growing demand for corporate leaders, policy makers and managerial personnel for this task. Swami (Dr.) Parthasarathy has made an unparalleled attempt to capture the different aspects and dimensions of and trends in international business so that the course material requirement of this discipline is catered to a larger extent.
Even just a reading of the cases on Global Trade for sustainable development through Global Economic Governance included in this book would, help in the better insight into the real business situations.