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Globalization Development And The Mass Media Professor Colin Sparks

Name: Globalization Development And The Mass Media Professor Colin Sparks
SKU: BELL-1637394
Price: 31.00 USD
Availability: InStock
Rating: 4.7 (106 reviews)

SKU: BELL-1637394

$ 31.00 ~~$ 45.00~~ (-31%)

4.7

106 reviews

Globalization Development And The Mass Media Professor Colin Sparks instant download after payment.

Publisher: Sage Publications Ltd

File Extension: PDF

File size: 1.04 MB

Pages: 258

Author: Professor Colin Sparks

ISBN: 9780761961628, 0761961623

Language: English

Year: 2007

Product desciption

Globalization Development And The Mass Media Professor Colin Sparks by Professor Colin Sparks 9780761961628, 0761961623 instant download after payment.

This book gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It looks at the ways in which the media can be used to effect change and development, and traces the evolution of thinking from attempts to spread 'modernity' by way of using the media through to alternative perspectives based on encouraging participation in development communication. It explores the theory of media imperialism, the criticisms that it provoked, and its replacement as the dominant theory of international communication by globalization.