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Globalizing Ideal Beauty How Female Copywriters Of The J Walter Thompson Advertising Agency Redefined Beauty For The Twentieth Century Denise H Sutton

Name: Globalizing Ideal Beauty How Female Copywriters Of The J Walter Thompson Advertising Agency Redefined Beauty For The Twentieth Century Denise H Sutton
SKU: BELL-1669472
Price: 31.00 USD
Availability: InStock
Rating: 4.8 (44 reviews)

SKU: BELL-1669472

Globalizing Ideal Beauty How Female Copywriters Of The J Walter Thompson Advertising Agency Redefined Beauty For The Twentieth Century Denise H Sutton

$ 31.00 ~~$ 45.00~~ (-31%)

4.8

44 reviews

Globalizing Ideal Beauty How Female Copywriters Of The J Walter Thompson Advertising Agency Redefined Beauty For The Twentieth Century Denise H Sutton instant download after payment.

Publisher: Palgrave Macmillan

File Extension: PDF

File size: 1.57 MB

Pages: 223

Author: Denise H. Sutton

ISBN: 9780230611740, 0230611745

Language: English

Year: 2009

Product desciption

Globalizing Ideal Beauty How Female Copywriters Of The J Walter Thompson Advertising Agency Redefined Beauty For The Twentieth Century Denise H Sutton by Denise H. Sutton 9780230611740, 0230611745 instant download after payment.

Globalizing Ideal Beauty is the forgotten story of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton’s approach has all the complexity of the real world and is grounded in a huge body of original archival research that has so far remained largely untapped.