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Go Logo A Handbook To The Art Of Global Branding 12 Keys To Creating Successful Global Brands Hardcover Wjacket Mac Cato

  • SKU: BELL-4680010
Go Logo A Handbook To The Art Of Global Branding 12 Keys To Creating Successful Global Brands Hardcover Wjacket Mac Cato
$ 31.00 $ 45.00 (-31%)

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Go Logo A Handbook To The Art Of Global Branding 12 Keys To Creating Successful Global Brands Hardcover Wjacket Mac Cato instant download after payment.

Publisher: Rockport Publishers
File Extension: PDF
File size: 102.28 MB
Pages: 208
Author: Mac Cato
ISBN: 9781592535170, 1592535178
Language: English
Year: 2010
Edition: Hardcover w/jacket

Product desciption

Go Logo A Handbook To The Art Of Global Branding 12 Keys To Creating Successful Global Brands Hardcover Wjacket Mac Cato by Mac Cato 9781592535170, 1592535178 instant download after payment.

Unique among branding or creative guideline books, this book examines the enormous influence of both “commercial persuasion” and “societal persuasion” branding—and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants. Global brands, such as Starbucks, Google, Burger King, Delta Airlines, and more, demonstrate the unique traits that make them successful brands.

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