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EbookBell Team
4.3
78 reviewsHow do the most innovative and agile companies develop a winning mindset that runs throughout the entire organization?
Going on Offense is a powerful resource for anyone looking to transform their organization and their people into a perpetual innovator. Based on a comprehensive seven-year study from Stanford University, Going on Offense provides an insider view into the drivers of success and challenges in 26 organizations—including industry giants like Apple, Tesla, Amazon, Microsoft, and Starbucks—along with actionable advice on replicating their winning approaches. In addition, the book highlights the similarities and differences among their five cultures, which, interestingly, mirror the five icons of industry who are leading or led them: Steve Jobs (Apple), Elon Musk (Tesla), Jeff Bezos (Amazon), Satya Nadella (Microsoft), and Howard Schultz (Starbucks). The findings draw on a survey of over six thousand executives, academics, and...
