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Goodwill In Passing Off A Common Law Perspective Ng Catherine

Name: Goodwill In Passing Off A Common Law Perspective Ng Catherine
SKU: BELL-43537824
Price: 31.00 USD
Availability: InStock
Rating: 4 (16 reviews)

SKU: BELL-43537824

$ 31.00 ~~$ 45.00~~ (-31%)

4.0

16 reviews

Goodwill In Passing Off A Common Law Perspective Ng Catherine instant download after payment.

Publisher: Edward Elgar Publishing

File Extension: PDF

File size: 1.01 MB

Pages: 240

Author: Ng, Catherine

ISBN: 9781800887749, 9781847209009, 1800887744, 1847209009

Language: English

Year: 2021

Product desciption

Goodwill In Passing Off A Common Law Perspective Ng Catherine by Ng, Catherine 9781800887749, 9781847209009, 1800887744, 1847209009 instant download after payment.

The law of passing off protects traders from a form of misrepresentation that harms their goodwill, and consumers from the market distortion that may result. This carefully-crafted work seeks to delineate two intertwined aspects of goodwill: substantive and structural goodwill. It argues that the law of passing off should focus on protecting structural goodwill, and that this in turn allows traders’ authentic voices to help shape the substantive goodwill to attract custom for them in the marketplace.