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0 reviews“It was a dark and stormy night” had already been used. I could legitimately have used, “Last night I dreamed I went to Manderly again”. There is a Manderly in my home state of Mississippi. It is one of the most outstanding plantation homes in the South according to Wikipedia.
In some ways, this Book had its origin in 1964 when my employers at Pharmacia Laboratories (then a very small incursion into the U.S. market by the Swedish Company) very generously allowed me to go one morning a week to Rutgers to teach a course in pharmaceutical marketing. At that time, there was no textbook. I was inspired to write one, and, did, Principles of Pharmaceutical Marketing. Now, more than a score of Books later, at what my lawyer insists on describing as “advanced age”, I have constructed what will surely be my final Book.
