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Great Leads The Six Easiest Ways To Start Any Sales Message Masterson Michael

Name: Great Leads The Six Easiest Ways To Start Any Sales Message Masterson Michael
SKU: BELL-10133694
Price: 31.00 USD
Availability: InStock
Rating: 4.7 (56 reviews)

SKU: BELL-10133694

$ 31.00 ~~$ 45.00~~ (-31%)

4.7

56 reviews

Great Leads The Six Easiest Ways To Start Any Sales Message Masterson Michael instant download after payment.

Publisher: American Writers & Artists, Inc.

File Extension: EPUB

File size: 2.57 MB

Pages: 211

Author: Masterson Michael, Forde John

ISBN: 9780982150030, 0982150032

Language: English

Year: 2011

Product desciption

Great Leads The Six Easiest Ways To Start Any Sales Message Masterson Michael by Masterson Michael, Forde John 9780982150030, 0982150032 instant download after payment.

Marketing research shows that 80% of an ad’s or sales letter’s success comes from the headline and lead. Every marketer worth the name can tell you how important the headline is. But far too many of those same marketers ignore the critical importance of the lead.
In Great Leads: The Six Easiest Ways to Start Any Sales Message marketing genius Michael Masterson and master copywriter John Forde break through that ignorance to provide a clear, concise, and easy-to-follow guide to writing successful leads. But this is not a simple “How To” book on leads. Great Leads goes far deeper. Michael and John examine crucial aspects o writing powerful, successful leads and show how this process starts long before one word is put on paper.
Great Leads was originally conceived as a book about sales letter leads. But in the planning stages, it quickly morphed into a far broader, far more useful examination of how to write effective leads for any type of direct response ad.
This book is not the best book of its kind about how to write successful leads. It is the only book of its kind.