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Greek Whisky The Localization Of A Global Commodity 1st Edition Tryfon Bampilis

  • SKU: BELL-51272110
Greek Whisky The Localization Of A Global Commodity 1st Edition Tryfon Bampilis
$ 31.00 $ 45.00 (-31%)

4.4

62 reviews

Greek Whisky The Localization Of A Global Commodity 1st Edition Tryfon Bampilis instant download after payment.

Publisher: Berghahn Books, Incorporated
File Extension: PDF
File size: 3.94 MB
Pages: 246
Author: Tryfon Bampilis
ISBN: 9780857458780, 0857458787
Language: English
Year: 2013
Edition: 1

Product desciption

Greek Whisky The Localization Of A Global Commodity 1st Edition Tryfon Bampilis by Tryfon Bampilis 9780857458780, 0857458787 instant download after payment.

In many contexts of Greek social life, Scotch whisky has coincidentally become a symbol of "Greekness," national identity, modernity, and the middle class. This ethnographic study follows the social life of Scotch in Greece through three distinct trajectories in time and space in order to investigate how the meanings of the beverage are projected, negotiated, and acquired by various different networks. By examining the mediascapes of the Greek cultural industry, the Athenian nightlife and entertainment, and the North Aegean drinking habits, the study illustrates how Scotch became associated with modernity, popular music and culture, a lavish style, and an antidomestic masculine mentality.

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