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ISBN 10: 0230285430
ISBN 13: 978-0230285439
Author: Roland Berger
Green business is here. It is a multi billion business with enormous growth potential, driven by megatrends such as demographic change, climate change and urbanization. It is driving the transformation of existing businesses and changing the way customers and suppliers act, forcing them to rethink their business strategy.
Part I. Executive Summary
1. Executive Summary
Part II. The World Goes Green
2. The Genesis and Promise of the Green Business Revolution
3. Electric Mobility Comes of Age
4. Renewable Energy Advancing Fast
5. How a Green Product Lifecycle Augments Brand Value
6. Green Services Are the Unsung Heroes
Part III. Regional Spotlight
7. Germany — The Greenest of All
8. France — Taking a Zigzag Path
9. Iberia — Giants and Windmills
10. Central and Eastern Europe – Business Opportunities Abound
11. The United States – A Chance to Reinvent Itself
12. Brazil – World Champion in Renewable Energy
13. China — Green on an Unimaginable Scale
14. Japan — A Pioneer Trying to Set Global Standards
15. India — Cannot Afford Not to Go Green
16. MENA – A Blueprint for Sustainable Living?
Part IV. Making Green Sustainable
17. Green Finance and the New Green Gold
18. R&D Innovation — Developing System Solutions
19. Qualifications — Investing in Education
Part V. Outlook
20. Outlook
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Tags: Roland Berger, Green Growth, Green Profit, Green Transformation, Business
