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Green Marketing Management 1st Edition Marie Dalton Dawn G Hoyle

  • SKU: BELL-2515688
Green Marketing Management 1st Edition Marie Dalton Dawn G Hoyle
$ 31.00 $ 45.00 (-31%)

4.1

50 reviews

Green Marketing Management 1st Edition Marie Dalton Dawn G Hoyle instant download after payment.

Publisher: Cengage South-Western
File Extension: PDF
File size: 8.95 MB
Pages: 355
Author: Marie Dalton, Dawn G. Hoyle, Marie W. Watts
ISBN: 9780324789140, 0324789149
Language: English
Year: 2010
Edition: 1

Product desciption

Green Marketing Management 1st Edition Marie Dalton Dawn G Hoyle by Marie Dalton, Dawn G. Hoyle, Marie W. Watts 9780324789140, 0324789149 instant download after payment.

GREEN MARKETING MANAGEMENT helps individuals make informed decisions about choices that impact the environment. This insightful new book provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a detailed look at many green strategies, from environmentally friendly supply chains to the environmental implications of product creation, the book reviews the evolution of marketing and devotes considerable attention to the conditions for potential consumers to act in an ecologically responsible manner.

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