Green Products Perspectives On Innovation And Adoption Guillen by Guillen, Mauro F.; Neiva De Figueiredo, Joao 9781466503182, 1466503181 instant download after payment.

... covers a wide range of topics, from energy to automobiles to tourism, in impressive depth. This book should help managers think creatively not only about the energy footprint of their products and operations, but also about the sustainability and future of their business models.-Michael A. Cusumano, author of Staying Power (2010) and SMR Distinguished Professor, MIT Sloan School of Management and Engineering Systems DivisionThis is an inspiring book because it provides concise syntheses of the state of the art in important green products. The source of the case studies, MBA students' resea.
Abstract: ... covers a wide range of topics, from energy to automobiles to tourism, in impressive depth. This book should help managers think creatively not only about the energy footprint of their products and operations, but also about the sustainability and future of their business models.-Michael A. Cusumano, author of Staying Power (2010) and SMR Distinguished Professor, MIT Sloan School of Management and Engineering Systems DivisionThis is an inspiring book because it provides concise syntheses of the state of the art in important green products. The source of the case studies, MBA students' resea