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ISBN 10: 0230577504
ISBN 13: 9780230577503
Author: A Lester
Successful people and companies do two things at the same time: they are efficient day to day and they see great new opportunities. They use different styles of thinking and management to deliver cash today, and sustainable growth tomorrow. Wearing Two Hats is essential to business: but how and when to wear each one?
Part 1 The Business Perspective
Chapter 1 The Case for Growth Management
Chapter 2 Defining Growth
Part 2 Growth Management
Chapter 3 Organizing for growth
Chapter 4 Implementing sustainable growth management
Chapter 5 Identifying growth opportunities
Chapter 6 Prioritizing Opportunities
Chapter 7 Controlled Creativity
Chapter 8 Proposition Plan
Chapter 9 Take It To Market Plan
Chapter 10 Growth Project Integration
Chapter 11 Embedding Growth Management
Part 3 No Excuses
Chapter 12 Growth in a Recession
Chapter 13 You, Your “Two Hats” and Growth Management
revenue growth management
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Tags: A Lester, Management, Hats
