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Hacking Marketing Agile Practices To Make Marketing Smarter Faster And More Innovative Brinker

  • SKU: BELL-6626404
Hacking Marketing Agile Practices To Make Marketing Smarter Faster And More Innovative Brinker
$ 31.00 $ 45.00 (-31%)

4.0

6 reviews

Hacking Marketing Agile Practices To Make Marketing Smarter Faster And More Innovative Brinker instant download after payment.

Publisher: Wiley
File Extension: EPUB
File size: 2.15 MB
Author: Brinker, Scott
Language: English
Year: 2016

Product desciption

Hacking Marketing Agile Practices To Make Marketing Smarter Faster And More Innovative Brinker by Brinker, Scott instant download after payment.

Overview: In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large.

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