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Handbook On Crosscultural Marketing 1st Edition Glen H Brodowsky

  • SKU: BELL-43602186
Handbook On Crosscultural Marketing 1st Edition Glen H Brodowsky
$ 31.00 $ 45.00 (-31%)

4.3

98 reviews

Handbook On Crosscultural Marketing 1st Edition Glen H Brodowsky instant download after payment.

Publisher: Edward Elgar Publishing
File Extension: PDF
File size: 5.4 MB
Pages: 304
Author: Glen H. Brodowsky, Camille P. Schuster
ISBN: 9781788978538, 9781788978545, 1788978536, 1788978544
Language: English
Year: 2020
Edition: 1

Product desciption

Handbook On Crosscultural Marketing 1st Edition Glen H Brodowsky by Glen H. Brodowsky, Camille P. Schuster 9781788978538, 9781788978545, 1788978536, 1788978544 instant download after payment.

Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures. Designed to assist both American and foreign companies, Handbook of Cross-Cultu.

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