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Harvard Business Review On Marketing 1st Edition Harvard Business School Press

SKU: BELL-1109220

$ 31.00 ~~$ 45.00~~ (-31%)

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Harvard Business Review On Marketing 1st Edition Harvard Business School Press instant download after payment.

Publisher: Harvard Business Press

File Extension: PDF

File size: 2.57 MB

Pages: 192

Author: Harvard Business School Press

ISBN: 9780585440743, 9781578518043, 1578518040, 0585440743

Language: English

Year: 2002

Edition: 1

Product desciption

Harvard Business Review On Marketing 1st Edition Harvard Business School Press by Harvard Business School Press 9780585440743, 9781578518043, 1578518040, 0585440743 instant download after payment.

The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.
A first-time collection of the old classics and best new thinking on marketing. The articles provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.