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Head for Business Upper intermediate Student s Book 1st Edition by Varios Autores ISBN 9780194573467

  • SKU: BELL-2128116
Head for Business Upper intermediate Student s Book 1st Edition by Varios Autores ISBN 9780194573467
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Head for Business Upper intermediate Student s Book 1st Edition by Varios Autores ISBN 9780194573467 instant download after payment.

Publisher: Oxford University Press
File Extension: PDF
File size: 13.88 MB
Pages: 177
Author: Jon Naunton
ISBN: 019457346X
Language: English
Year: 2002

Product desciption

Head for Business Upper intermediate Student s Book 1st Edition by Varios Autores ISBN 9780194573467 by Jon Naunton 019457346X instant download after payment.

Head for Business Upper intermediate Student s Book 1st Edition by Varios Autores - Ebook PDF Instant Download/Delivery: 9780194573467
Full download Head for Business Upper intermediate Student s Book 1st Edition after payment

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ISBN 13: 9780194573467
Author:  Varios Autores

A comprehensive Business English course for learners with little or no experience of the business world.

Head for Business Upper intermediate Student s Book 1st Table of contents:

Unit 1: Business Start-ups and Entrepreneurship

  • Vocabulary: Business types, entrepreneurial qualities, funding, innovation
  • Reading: Case study of a successful start-up
  • Listening: Interview with an entrepreneur
  • Language Focus: Expressing probability and possibility, modal verbs
  • Skills: Presenting a business idea, negotiating initial terms
  • Writing: Business proposal outline

Unit 2: Company Structure and Culture

  • Vocabulary: Departments, hierarchy, management styles, corporate values
  • Reading: Articles on different organizational cultures
  • Listening: Discussions about workplace dynamics
  • Language Focus: Reporting verbs, passive voice
  • Skills: Describing company structures, discussing management challenges
  • Writing: Internal memo

Unit 3: Marketing and Branding

  • Vocabulary: Marketing mix, brand identity, advertising, market research
  • Reading: Analysis of successful marketing campaigns
  • Listening: Brainstorming session for a new product launch
  • Language Focus: Expressing cause and effect, conditional sentences
  • Skills: Participating in marketing meetings, presenting a marketing strategy
  • Writing: Marketing plan summary

Unit 4: Finance and Investment

  • Vocabulary: Financial terms, accounting, profit & loss, investment strategies
  • Reading: Financial news reports
  • Listening: Explanations of investment concepts
  • Language Focus: Quantifiers, expressing trends and figures
  • Skills: Interpreting financial data, discussing investment opportunities
  • Writing: Short financial report

Unit 5: Human Resources and Recruitment

  • Vocabulary: Job roles, recruitment process, training & development, employee relations
  • Reading: Job advertisements, HR policies
  • Listening: Job interviews, performance reviews
  • Language Focus: Describing qualities, giving advice and recommendations
  • Skills: Interviewing candidates, discussing performance issues
  • Writing: Formal email of application / recommendation

Unit 6: Global Business and Cross-Cultural Communication

  • Vocabulary: International trade, cultural differences, negotiation styles, logistics
  • Reading: Articles on international business etiquette
  • Listening: Conversations about cross-cultural misunderstandings
  • Language Focus: Comparatives and superlatives for expressing cultural nuances, discourse markers for smooth communication
  • Skills: Participating in international negotiations, adapting communication style
  • Writing: Email setting up an international meeting

Unit 7: Products and Services

  • Vocabulary: Product development, supply chain, customer service, quality control
  • Reading: Product reviews, service level agreements
  • Listening: Customer feedback, problem-solving discussions
  • Language Focus: Gerunds and infinitives, expressing purpose and result
  • Skills: Presenting a new product/service, handling complaints
  • Writing: Product brief / Customer service policy

Unit 8: Ethics and Corporate Social Responsibility

  • Vocabulary: Ethical dilemmas, sustainability, fair trade, stakeholder engagement
  • Reading: CSR reports, articles on ethical business practices
  • Listening: Debates on ethical issues
  • Language Focus: Expressing opinions, agreeing and disagreeing, hypothetical situations
  • Skills: Discussing ethical challenges, proposing CSR initiatives
  • Writing: Opinion essay on a business ethics topic

Unit 9: Business Travel and Meetings

  • Vocabulary: Travel arrangements, accommodation, meeting etiquette, agendas, minutes
  • Reading: Business travel guides, meeting protocols
  • Listening: Phone calls making arrangements, excerpts from meetings
  • Language Focus: Phrasal verbs related to travel and meetings, polite requests and offers
  • Skills: Making travel plans, chairing a meeting, contributing to discussions
  • Writing: Meeting agenda / Minutes of a meeting

Unit 10: Negotiations and Conflict Resolution

  • Vocabulary: Negotiation strategies, compromise, deadlock, mediation
  • Reading: Case studies of successful/unsuccessful negotiations
  • Listening: Simulated negotiation role-plays
  • Language Focus: Concessions, persuasive language, dealing with difficult situations
  • Skills: Leading a negotiation, resolving conflict, making and responding to proposals
  • Writing: Summary of negotiation outcomes

Unit 11: Technology and Innovation

  • Vocabulary: Digital transformation, AI, automation, cybersecurity, research & development
  • Reading: Articles on tech trends in business
  • Listening: Presentations on new technologies
  • Language Focus: Future forms for predictions, expressing advantages and disadvantages
  • Skills: Discussing technological impact, presenting a new technology
  • Writing: Executive summary of a technology report

Unit 12: Presentations and Public Speaking

  • Vocabulary: Presentation structure, visual aids, delivery techniques, audience engagement
  • Reading: Tips for effective presentations
  • Listening: Examples of good and bad presentations
  • Language Focus: Signposting language, rhetorical devices, emphasis
  • Skills: Planning and delivering a business presentation, handling Q&A
  • Writing: Presentation script / outline

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