Head for Business Upper intermediate Student s Book 1st Edition by Varios Autores ISBN 9780194573467 by Jon Naunton 019457346X instant download after payment.
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ISBN 13: 9780194573467
Author: Varios Autores
Head for Business Upper intermediate Student s Book 1st Table of contents:
Unit 1: Business Start-ups and Entrepreneurship
- Vocabulary: Business types, entrepreneurial qualities, funding, innovation
- Reading: Case study of a successful start-up
- Listening: Interview with an entrepreneur
- Language Focus: Expressing probability and possibility, modal verbs
- Skills: Presenting a business idea, negotiating initial terms
- Writing: Business proposal outline
Unit 2: Company Structure and Culture
- Vocabulary: Departments, hierarchy, management styles, corporate values
- Reading: Articles on different organizational cultures
- Listening: Discussions about workplace dynamics
- Language Focus: Reporting verbs, passive voice
- Skills: Describing company structures, discussing management challenges
- Writing: Internal memo
Unit 3: Marketing and Branding
- Vocabulary: Marketing mix, brand identity, advertising, market research
- Reading: Analysis of successful marketing campaigns
- Listening: Brainstorming session for a new product launch
- Language Focus: Expressing cause and effect, conditional sentences
- Skills: Participating in marketing meetings, presenting a marketing strategy
- Writing: Marketing plan summary
Unit 4: Finance and Investment
- Vocabulary: Financial terms, accounting, profit & loss, investment strategies
- Reading: Financial news reports
- Listening: Explanations of investment concepts
- Language Focus: Quantifiers, expressing trends and figures
- Skills: Interpreting financial data, discussing investment opportunities
- Writing: Short financial report
Unit 5: Human Resources and Recruitment
- Vocabulary: Job roles, recruitment process, training & development, employee relations
- Reading: Job advertisements, HR policies
- Listening: Job interviews, performance reviews
- Language Focus: Describing qualities, giving advice and recommendations
- Skills: Interviewing candidates, discussing performance issues
- Writing: Formal email of application / recommendation
Unit 6: Global Business and Cross-Cultural Communication
- Vocabulary: International trade, cultural differences, negotiation styles, logistics
- Reading: Articles on international business etiquette
- Listening: Conversations about cross-cultural misunderstandings
- Language Focus: Comparatives and superlatives for expressing cultural nuances, discourse markers for smooth communication
- Skills: Participating in international negotiations, adapting communication style
- Writing: Email setting up an international meeting
Unit 7: Products and Services
- Vocabulary: Product development, supply chain, customer service, quality control
- Reading: Product reviews, service level agreements
- Listening: Customer feedback, problem-solving discussions
- Language Focus: Gerunds and infinitives, expressing purpose and result
- Skills: Presenting a new product/service, handling complaints
- Writing: Product brief / Customer service policy
Unit 8: Ethics and Corporate Social Responsibility
- Vocabulary: Ethical dilemmas, sustainability, fair trade, stakeholder engagement
- Reading: CSR reports, articles on ethical business practices
- Listening: Debates on ethical issues
- Language Focus: Expressing opinions, agreeing and disagreeing, hypothetical situations
- Skills: Discussing ethical challenges, proposing CSR initiatives
- Writing: Opinion essay on a business ethics topic
Unit 9: Business Travel and Meetings
- Vocabulary: Travel arrangements, accommodation, meeting etiquette, agendas, minutes
- Reading: Business travel guides, meeting protocols
- Listening: Phone calls making arrangements, excerpts from meetings
- Language Focus: Phrasal verbs related to travel and meetings, polite requests and offers
- Skills: Making travel plans, chairing a meeting, contributing to discussions
- Writing: Meeting agenda / Minutes of a meeting
Unit 10: Negotiations and Conflict Resolution
- Vocabulary: Negotiation strategies, compromise, deadlock, mediation
- Reading: Case studies of successful/unsuccessful negotiations
- Listening: Simulated negotiation role-plays
- Language Focus: Concessions, persuasive language, dealing with difficult situations
- Skills: Leading a negotiation, resolving conflict, making and responding to proposals
- Writing: Summary of negotiation outcomes
Unit 11: Technology and Innovation
- Vocabulary: Digital transformation, AI, automation, cybersecurity, research & development
- Reading: Articles on tech trends in business
- Listening: Presentations on new technologies
- Language Focus: Future forms for predictions, expressing advantages and disadvantages
- Skills: Discussing technological impact, presenting a new technology
- Writing: Executive summary of a technology report
Unit 12: Presentations and Public Speaking
- Vocabulary: Presentation structure, visual aids, delivery techniques, audience engagement
- Reading: Tips for effective presentations
- Listening: Examples of good and bad presentations
- Language Focus: Signposting language, rhetorical devices, emphasis
- Skills: Planning and delivering a business presentation, handling Q&A
- Writing: Presentation script / outline
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