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Hey Whipple Squeeze This A Guide To Creating Great Advertising 3rd Edition Luke Sullivan

SKU: BELL-1230380

$ 31.00 ~~$ 45.00~~ (-31%)

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Hey Whipple Squeeze This A Guide To Creating Great Advertising 3rd Edition Luke Sullivan instant download after payment.

Publisher: Wiley

File Extension: PDF

File size: 4.88 MB

Pages: 348

Author: Luke Sullivan

ISBN: 9780470190739, 0470190736

Language: English

Year: 2008

Edition: 3

Product desciption

Hey Whipple Squeeze This A Guide To Creating Great Advertising 3rd Edition Luke Sullivan by Luke Sullivan 9780470190739, 0470190736 instant download after payment.

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.