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Hospitality Marketing Management 4th Ed Robert D Reid David C Bojanic

Name: Hospitality Marketing Management 4th Ed Robert D Reid David C Bojanic
SKU: BELL-1401676
Price: 31.00 USD
Availability: InStock
Rating: 5 (48 reviews)

SKU: BELL-1401676

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

48 reviews

Hospitality Marketing Management 4th Ed Robert D Reid David C Bojanic instant download after payment.

Publisher: Wiley

File Extension: PDF

File size: 8.62 MB

Pages: 642

Author: Robert D. Reid, David C. Bojanic

ISBN: 9780471476542, 0471476544

Language: English

Year: 2006

Edition: 4th ed

Product desciption

Hospitality Marketing Management 4th Ed Robert D Reid David C Bojanic by Robert D. Reid, David C. Bojanic 9780471476542, 0471476544 instant download after payment.

Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.

Includes coverage of tourism marketing
Features new material on marketing technology and it's implications in the hospitality industry
Offers international coverage
Provides new, applications approach to the discipline of marketing