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How to audition for TV commercials from the ad agency point of view 1st Edition by Jenkins 1581154194 978-1581154191

  • SKU: BELL-2229944
How to audition for TV commercials from the ad agency point of view 1st Edition by Jenkins 1581154194 978-1581154191
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How to audition for TV commercials from the ad agency point of view 1st Edition by Jenkins 1581154194 978-1581154191 instant download after payment.

Publisher: Allworth Communications
File Extension: PDF
File size: 2.65 MB
Pages: 209
Author: William Lewis Jenkins
ISBN: 1581154194
Language: English
Year: 2005

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How to audition for TV commercials from the ad agency point of view 1st Edition by Jenkins 1581154194 978-1581154191 by William Lewis Jenkins 1581154194 instant download after payment.

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Product details:

ISBN 10: 1581154194

ISBN 13: 978-1581154191

Author: W. L. Jenkins

What do ad agencies look for when casting TV commercials? This insider's guide, written by a former actor turned ad agency exec, has the answers. It provides step—by—step instructions to help actors understand and master the entire process, from assessing one's looks and personality to the agency preproduction process, from reading scripts and understanding storyboards to preparing for the audition, doing the shoot, and more.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Table of contents:

Chapter One: Setting the Bar High

Chapter Two: You versus the Business of Commercial Acting

Chapter Three: It’s Time for Your Close-Up

Chapter Four: Advertising 101—How an Ad Agency Works, How Commercials Are Created, and How You Can Benefit

Chapter Five: Preproduction

Chapter Six: Ordinary People Watch TV for the Entertainment; Commercial Actors Watch TV for the Commercials

Chapter Seven: Land Mines and Gold Mines in Commercial Scripts

Chapter Eight: Storyboards

Chapter Nine: Good Things to Know before You Audition

Chapter Ten: In the Waiting Area

Chapter Eleven: In the Studio

Chapter Twelve: Back at the Agency—Looking at First-Call Auditions: How We Choose Who Makes the Cut

Chapter Thirteen: You’ve Made It to the Callback

Chapter Fourteen: Oh, Behaave! The Seven Deadly Sins Actors Commit in Front of the Agency

Chapter Fifteen: Decision Time

Chapter Sixteen: Congratulations, You Got the Part

Chapter Seventeen: Resources—Make it Your Business to Know Our Business

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