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How To Do Critical Discourse Analysis A Multimodal Introduction David Machin

Name: How To Do Critical Discourse Analysis A Multimodal Introduction David Machin
SKU: BELL-5410186
Price: 31.00 USD
Availability: InStock
Rating: 4.25 (98 reviews)

SKU: BELL-5410186

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

98 reviews

How To Do Critical Discourse Analysis A Multimodal Introduction David Machin instant download after payment.

Publisher: SAGE Publications Ltd

File Extension: PDF

File size: 2.28 MB

Pages: 240

Author: David Machin, Andrea Mayr

ISBN: 9780857028921, 0857028928

Language: English

Year: 2012

Product desciption

How To Do Critical Discourse Analysis A Multimodal Introduction David Machin by David Machin, Andrea Mayr 9780857028921, 0857028928 instant download after payment.

Using a multimodal approach –graphic, vocal, written – How to do Critical Discourse Analysis guides students to an understanding of how language, power and ideology are negotiated in visual communication and media texts, from magazine and advertising, to YouTube and music videos. Authors David Machin and Andrea Mayr draw on discourse analysis, appraisal theory, stylistics and conversation analysis to present a systematic toolkit for doing language and image analysis. Using case studies and examples from a range of traditional and new media content, the book equips students with the necessary tools to analyze and understand the relationship between language, discourse and social practices.