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How To Grow Your Ecommerce Business The Essential Guide To Building A Successful Multichannel Online Business With Google Shopify Ebay Amazon Facebook Trevor Ginn

  • SKU: BELL-46705636
How To Grow Your Ecommerce Business The Essential Guide To Building A Successful Multichannel Online Business With Google Shopify Ebay Amazon Facebook Trevor Ginn
$ 31.00 $ 45.00 (-31%)

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How To Grow Your Ecommerce Business The Essential Guide To Building A Successful Multichannel Online Business With Google Shopify Ebay Amazon Facebook Trevor Ginn instant download after payment.

Publisher: Vendlab Publishing
File Extension: EPUB
File size: 16.43 MB
Author: Trevor Ginn
ISBN: 9781739157906, 1739157907
Language: English
Year: 2022

Product desciption

How To Grow Your Ecommerce Business The Essential Guide To Building A Successful Multichannel Online Business With Google Shopify Ebay Amazon Facebook Trevor Ginn by Trevor Ginn 9781739157906, 1739157907 instant download after payment.

Do you want to take your eCommerce sales and profits to the next level?
How to Grow Your eCommerce Businesswill show you all the techniques and know-how needed to grow your online business. Learn how to turn your eCommerce store into a multi-channel business with customers worldwide.
Written in plain English and full of practical advice, each of its 11 chapters focuses on a different aspect of trading online. Topics include selecting winning products, optimising channels such as Shopify, Amazon, Facebook, eBay and Google and delighting customers.
The book is divided into three parts, each containing a focused set of chapters dealing with a different aspect of running a successful multi-channel online business.Part 1: The business of eCommerce
Part one explains how to win at the business of eCommerce. It takes a bird's eye view of the strategies eCommerce businesses use to succeed and how to measure and understand your business performance. Topics include:
  • Business metrics, including profit and margin calculation
  • Customer retention using email and other strategies
  • Inventory management, including purchasing and stock management
  • Inventory strategies, including dropshipping, white and own labelling

Part 2: Increasing Website SalesPart two covers building a successful eCommerce site, measuring your website performance and using this information to maximise your online sales. Topics include:
  • Conversion rate optimisation
  • Search engine optimisation (SEO)
  • Paid Search, including Google Ads
  • Email marketing
  • Affiliate marketing
  • Social Media, including Facebook, Twitter, Pinterest and Instagram
  • Web Analytics using Google Analytics

Part 3: Increasing sales through Online Marketplaces

Part three focuses on Marketplaces, including eBay and Amazon. Online Marketplaces are great places to do business because they have millions of loyal customers and an international reach. Set-up costs are low and by publishing your inventory on these marketplaces, you will quickly get incremental sales. Topics include

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