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How To Succeed At Retail Winning Case Studies And Strategies For Retailers And Brands Keith Lincoln

  • SKU: BELL-1401422
How To Succeed At Retail Winning Case Studies And Strategies For Retailers And Brands Keith Lincoln
$ 31.00 $ 45.00 (-31%)

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How To Succeed At Retail Winning Case Studies And Strategies For Retailers And Brands Keith Lincoln instant download after payment.

Publisher: Kogan Page
File Extension: PDF
File size: 1.99 MB
Pages: 224
Author: Keith Lincoln, Lars Thomassen
ISBN: 9780749450168, 0749450169
Language: English
Year: 2007

Product desciption

How To Succeed At Retail Winning Case Studies And Strategies For Retailers And Brands Keith Lincoln by Keith Lincoln, Lars Thomassen 9780749450168, 0749450169 instant download after payment.

How to Succeed at Retail presents a winning template for action that can apply to traditional brands and retailers alike. Twenty-five international case studies demonstrate success in action, explaining how the world's most successful brands sell themselves to today's increasingly demanding shoppers. The messages and lessons apply to any and every business, making this essential reading for CEOs, brand managers, sales managers, marketing managers, retail managers, and students of retail studies, marketing, and business.

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