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108 reviewsThe 2019 Australian election produced a surprise result showing, not for the first time, that every election is there for the taking—including the next one. Here are the ten steps to winning an election. We have a democracy that performs relatively well, but many Australian elections are very close. So-called 'unloseable' elections are lost, reminding us that every election is a real contest. In this indispensable book drawing from years of close-up observation and analysis, historian and political journalist Chris Wallace draws out the ten essential steps to winning an election. The learner's error, she argues, is to grasp onto a couple of factors—so-called 'conventional wisdom'—without considering a full suite of winning factors and tracing the connections between them. Wallace notes that even when a couple of factors are significant in an election scenario, small improvements elsewhere can make the difference between winning and losing if performance and...
