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Humanoid Service Robots Customer Expectations And Customer Responses Moritz Merkle

  • SKU: BELL-33470262
Humanoid Service Robots Customer Expectations And Customer Responses Moritz Merkle
$ 31.00 $ 45.00 (-31%)

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Humanoid Service Robots Customer Expectations And Customer Responses Moritz Merkle instant download after payment.

Publisher: Springer Gabler
File Extension: PDF
File size: 2.42 MB
Pages: 256
Author: Moritz Merkle
ISBN: 9783658344399, 3658344393
Language: English
Year: 2021

Product desciption

Humanoid Service Robots Customer Expectations And Customer Responses Moritz Merkle by Moritz Merkle 9783658344399, 3658344393 instant download after payment.

The book is Bilingual, with sections in English and German.
Based on four empirical studies, Moritz Merkle examines the introduction of humanoid robots to the frontline service encounter in a customer-centric approach focusing on customer expectations and customer responses. The author identifies desirable robotic behavioral cues and shows that service robots meet great acceptance among customers. After service failures, customers are even more likely to forgive service robots than human employees. Further, he shows how crucial it is to manage customer expectations that depend on cultural dimensions and internal reference categories.

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