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Identifying Hidden Needs Creating Breakthrough Products Keith Goffin

  • SKU: BELL-2259826
Identifying Hidden Needs Creating Breakthrough Products Keith Goffin
$ 31.00 $ 45.00 (-31%)

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Identifying Hidden Needs Creating Breakthrough Products Keith Goffin instant download after payment.

Publisher: Palgrave Macmillan
File Extension: PDF
File size: 1.7 MB
Pages: 287
Author: Keith Goffin, Fred Lemke
ISBN: 0230219764
Language: English
Year: 2010

Product desciption

Identifying Hidden Needs Creating Breakthrough Products Keith Goffin by Keith Goffin, Fred Lemke 0230219764 instant download after payment.

Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.

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