Im Afraid Debbie From Marketing Has Left For The Day How To Use Behavioural Design To Create Change In The Real World Morten Mnster Mnster by Morten Münster [münster, Morten] instant download after payment.

With more than 50,000 copies sold in Denmark, this book has been on the
bestseller list since its publication in 2017. Barack Obama used a secret
competitive advantage to win two elections. Companies such as Google, Amazon and
Novo Nordisk use the same insight to stir up innovation, increase compliance,
improve the work environment and sell more products. And successful management
groups in the C20 index have started using it as their preferred strategy. But
what kind of insight are we talking about here? The answer is – behavioural
design. Because people in the real world don’t actually behave like the people we
build all our usual strategies for. We are opposing human biology and psychology
when we insist that good arguments, burning platforms, classic change management,
pamphlets, campaigns, and joint meetings are the way to go. Obama, Google and all
the rest have instead opted to use an evidence-based approach to change behaviour,
and when you’ve read I’m Afraid Debbie From Marketing Has Left for the Day, you
can adopt this approach as well. In his book, Morten Münster has converted 40
years of research in human behaviour into an easily accessible method composed of
four steps – a helping hand to all managers and employees who are thirsting for
alternatives to conventional means.